How email marketing is like a free sample

How email marketing is like a free sample

There are so many reasons to love Trader Joe’s. But the thing I look forward to most are the free samples. Every time I shop there, I make a beeline for the sample table to see what new item they have to try. Today they were sampling spiced cider and pumpkin bisque —...
How long does it actually take to get my copy done?

How long does it actually take to get my copy done?

When you’re ready to launch your course or program, you want to get it out there right away. If you want to do a big launch and actually make fat, juicy sales numbers, you can’t throw together an email sequence in an afternoon! We all know that good things take time....
25 Ways to Up Your Email Marketing Game

25 Ways to Up Your Email Marketing Game

Forget billboards, TV ads, and direct mail – there’s no marketing tool that’s faster or more effective than email. Even better? You don’t need a lot of time or money to start sending better emails. Small changes can make a big impact. Here’s a list of 25 small...
Prepare for Your Launch – Checklist Included!

Prepare for Your Launch – Checklist Included!

Launching can be a beast! There are so many moving parts to keep track of during that 7-14 day period: Facebook ads, emails, expiring bonuses, and closing carts. It’s enough to make your head spin. Here’s a handy checklist you can use for your next launch to sell big...
Top 5 things you can do to improve your email copy

Top 5 things you can do to improve your email copy

There’s lots of blog posts out there that will tell you what you’re doing wrong in your copy. (I know I’ve written a few.) But who’s going to tell you how to get it right? Because I want you to get great results from your emails, I’m breaking it down for you. Here’s 5...
How to get over email envy

How to get over email envy

Which emails do you always read? I don’t mean the ones you eventually get around to when you’re looking for a coupon code, or the ones that languish in your unread folder until you decide to check them out. I’m talking about the ones you open the moment they hit your...