5 Things to Do with your Email Marketing in August

Those long lazy days of summer are coming to an end and back to school time is just around the corner. Today I’m sharing 5 things you can do with your email marketing to maximize your August and get your business that “ready for a big new year” feeling - no apple polishing or new pencil box necessary.

Clean your email list

If you missed spring cleaning, you can start a new summer cleaning tradition! Go through your list and and delete any subscribers who haven’t opened your emails in the last 3 months. You’ll have a leaner, more engaged list of people ready to hear from you when you start sending more emails this fall.

Update your newsletter schedule

If you’re looking to email your list more often, now’s the perfect time to transition into a more frequent schedule. And if you’ve been spending the summer hanging by the pool and haven’t been emailing your list every week, now’s a great time to get back in the habit of sending regular newsletters.

The good news is your subscribers were probably on vacation, too, and didn’t notice your absence. But now that summer’s ending and everyone’s getting back into their normal routine, you want your emails to be part of it this fall. Decide now when you’ll email your list and plan out your emails for the next month. Write it on the calendar and make it non-negotiable.

Update your welcome email

Make the most of your fall marketing push with a welcome email that does more than deliver a freebie. This post has 4 ingredients for the perfect welcome email. Edit your welcome email now and take advantage of those high open rates to delight and connect with your new subscribers.

Add an evergreen sales sequence

Summer may be slow, but you know you’ll be busy in the fall. Leverage your time now to create a funnel that sells on autopilot when business picks up. Create evergreen sales sequences to promote and sell your digital products and courses. You’ll thank yourself later when you get busy with the holidays and your email marketing is still bringing in sales. (Practically) passive income? Yes, please.

Plan launches for fall offers

Spend time this month planning your email marketing strategy for upcoming launches. Do you have a new program launching or are you reopening your signature offer? Take these last few weeks of summer to plot out your email campaigns to support those launches. You’ll head into the fall ready to get the word out about your latest offer.

I hoped you liked these suggestions and found them helpful for planning your email marketing strategy for the fall. I personally can’t wait for summer to end so I can pull out my wool sweaters and tall boots.

Check out how we can work together if you’re looking for more help for planning your upcoming launches, sales sequences, and nurture campaigns. Enjoy those last few lazy-hazy-crazy days of summer!